Dr. Enuf Day began under the humid summer clouds on Thursday, June 27th, 2024, in Johnson City, TN. Franklin Road buzzed with traffic, and the anticipation exceeded our expectations.
Months earlier, in Chuck Gordon's office at Tri-City Beverage, we admired a framed proclamation from 25 years ago, commemorating Dr. Enuf's 50th Anniversary. We agreed the 75th Anniversary warranted another celebration.
Chuck introduced me to Aaron Murphy, the Vice Mayor of Johnson City and CEO of Good Samaritan Ministries. Aaron, based at the old Johnson City Power Board on Roan Street, agreed to meet before lunch. His warm character and dedication, underscored by his doctorate from Milligan University and his commitment to serving the community, won my respect. He mentioned serving lunch to 140 homeless individuals daily, six days a week.
Aaron personally championed Dr. Enuf Day, enlisting Brenda Whitson and her team at Visit Johnson City. Brenda, a professional and courteous ambassador, ensured the event's success, even including Dr. Enuf in their visitor welcome baskets.
We orchestrated a press conference, media releases, and social media campaigns. Patrick and The Johnson City Doughboys joined the festivities, set for a special night at the ballpark.
On June 27th, I arrived early to capture the event. Brenda, Aaron, and their teams were ready with green balloons, cold Dr. Enuf, and a podium. Chuck Gordon, his wife Betsy, Bill Derby, and other local leaders attended. Media outlets like WJHL and WCYB covered the event.
The press conference was brief but impactful. Brenda Whitson, Executive Director of Visit Johnson City, introduced Representative Tim Hicks from the Tennessee House of Representatives. Tim presented Chuck and Betsy Gordon with a proclamation declaring Dr. Enuf Day. Washington County Mayor Joe Grandy and Johnson City Commissioner Jenny Brock, a former mayor, also recognized the significance of the day. Aaron Murphy spoke passionately, highlighting the Gordon family's commitment to Johnson City and the success of Dr. Enuf over the past 75 years.
That evening, the TVA Credit Union was packed for the baseball game. The earlier clouds had cleared, revealing a beautiful sky. Fans, many in Dr. Enuf gear, enjoyed 75-cent drinks. Chuck and Betsy Gordon, with their grandchildren, Hunter and Molly, participated in the festivities, including a tee-shirt toss.
The game was thrilling, with thousands in attendance. The Doughboys faced off against the Elizabethton River Riders in an action-packed match. After capturing around 300 photos and marveling at Rocky the Bat Dog, who retrieved bats after each Doughboy run, I ended the day with a Dairy Queen Blizzard.
Reflecting on the event, I felt immense pride in working with clients like Chuck Gordon and Tri-City Beverage. For over 75 years, Dr. Enuf has been more than just a drink; it's a cherished part of East Tennessee's heritage. As the original energy drink since 1949, Dr. Enuf has energized generations and become a beloved staple in our community. Celebrating Dr. Enuf Day was a testament to this legacy, and I am honored to be part of a story that continues to bring joy and vitality to so many.