While social media experts and scrapbook fans are extolling the virtues of Pinterest, there’s an interesting dive worth questioning over the past 30 days.

According to Quantcast, an Internet analytic company, Pinterest experienced more than a 60% drop in their traffic over the past month.

Pinterest Traffic Plummets
Pinterest Traffic Plummets

Quantcast offers a service to publishers, agencies and advertisers to track the world’s most popular websites. Some of these are verified with publishers implementing tracking software.

In fairness, the numbers for Pinterest are not verified.

Comscore reports that Pinterest traffic is actually up for December – so where are the facts? At the very least, you’d think Pinterest would be concerned about the yard stick – bad press can disrupt the gaze of adoring investors.

At the same time, it’s interesting to note what’s happening with once teen-hangout, blogging platform Tumblr.

Tumblr traffic

Recently, there’s been a lot of talk about teens dropping Facebook and moving toward Twitter and Tumblr and when you review the Quantcast data, there’s quite an interesting rise in traffic for this platform.

In fact, Tumblr is ranked as the 13th most popular website in the nation (according to Quantcast. December traffic surged from 4.7 million people on December 22nd to almost 6 million on January 22, 2013. That’s impressive – and it’s verified – “Quantified.”

There’s more to say about Tumblr, but I’ll save that for another post.